Create a customer

 

It is true that energy cannot be created nor be destroyed, though it can be transformed from one form to another. In marketing parlance - customers cannot be created but can be destroyed and dispelled and attracted. But, it is possible to create a customer.


“All customers are important but some are more important than others.” “If it takes three years to develop the product, it won't be the right product.” “If you aim for the average, you will lose.”
PHILIP KOTLER, MARKETING GURU











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